Optimove Cuts Finance Team's Workload by 60% with Slice's Automated Equity Management

Optimove, a leading customer data platform, has experienced significant growth. It now employs 500 people worldwide across offices in Israel, the US, the UK, and Scotland, with many others working remotely from countries like Spain, Ukraine, Colombia, Brazil, and more.

As Optimove has expanded globally, the company’s VP of Finance, Hila Shabtai Shemesh, has encountered challenges in managing equity distribution and ensuring compliance across multiple geographies.

Navigating Equity Management for 500 Global Employees in Multiple Countries with Complex Tax Regulations

Optimove’s VP of Finance, Hila Shabtai Shemesh, recognized that the company's reliance on manual, fragmented tools exposed it to potential compliance risks and operational inefficiencies.

Rapid Global Growth: Optimove’s expansion into multiple geographies, with employees in diverse regulatory environments, created significant challenges and risks in managing equity processes.‍

Disjointed Processes: Without a centralized equity management system, the Finance and Legal teams struggled with inefficiencies and confusion around equity grants and compliance.‍

Compliance and Taxation Complexity: Ensuring global tax compliance across jurisdictions has proved a significant obstacle, with recurring questions about local regulations requiring time-consuming back-and-forth communication between legal and finance teams.

Partnering with Slice: Streamlining Equity Management and Compliance in One ‘Source of Truth’ Platform

Ready: Optimove’s Finance team identified Slice as a comprehensive solution to centralize and automate equity management processes. The platform offered a single source of truth for equity distribution and compliance.

Set: Slice’s team collaborated with Optimove to analyze existing workflows, address pain points, and tailor the platform for seamless integration, ensuring it met the needs of the company’s diverse, global workforce.

Go: The onboarding process was completed in just 2 weeks, providing immediate improvements. The Finance team quickly adopted Slice, benefiting from proactive compliance alerts and automated workflows that replaced inefficient manual processes.

Transformative Impact: Elevating Optimove’s Equity Management and Efficiency with Slice

Proactive Compliance Alerts: Real-time alerts flag potential issues early, preventing costly errors for the Optimove Financial team and reducing legal risks.

Streamlined Employee Experience: Employees now have clear, transparent access to information about their equity grants and tax obligations.

Automated Cap Table - A Few Hours Instead of Weeks: Transitioning from manual cap table management to Slice has enabled Optimove to comply with local regulations with minimal effort. Additionally, as an example, the ability to issue over 150 grant letters simultaneously has eliminated weeks of manual work.

Reduced 60% Administrative Overhead: Automation has cut off 60% of the time spent on equity management, allowing the Finance team to focus on strategic initiatives.

As advice for Finance executives in growth-stage startups, Hila Shabtai Shemesh emphasized, “As the VP of Finance, I know the earlier you implement Slice, the more structure and efficiency it brings to your Finance and Legal teams, helping scale your company’s operations seamlessly. Just as businesses rely on ERP systems for Finance or CRM tools for customer management, Finance executives need a platform like Slice. It’s indispensable for managing equity and ensuring global tax compliance, delivering significant value from the company’s foundation to its newest hires”.

‍